Tuesday, April 17, 2012

Choosing The Right Promotional Product For Your Company

Are you a business owner?  Have you ever thought about using promotional products to represent your business?  Are not sure what promotional items would best be suited for your type of business?  While there are several thousand terrific products to choose from, not every item is right for every business.  When considering your options take time to analyze your customers and exactly what would be the most effective promotional product to use to keep your company logo top of mind at all times.

Below are some examples that will help you on your way to choosing promotional items that you work to market your company in the most effective way:

If you are in a field such as insurance, banking, finance or any position that focuses around an office then products and services would benefit from promotional item that are used in an office.  Office supplies can range from pens to calendars.  Consider items such as sticky-notes, planners, magnets and unique office accessories.  This type of promotional gift will be appreciated by employees and important clients.  These promotional products will be appreciated and useful.

Another popular promotional gift used to market a variety of businesses if reusable bags with your company logo embellished on the outside of the bag.  Bags can also store hidden goodies from your business such as magnets, pens and pads of list paper.  These are all perfect items for the consumers who will be using your reusable bags at the store most often.  Busy eco-conscience mom love free goodies and a reusable bag will keep your company logo in the eye of the public as well as this individual consumer.  This is a true double duty promotional tool for companies.

Clothing with your firm’s logo is a great way to show employee appreciation and promotion for customers.  Promotional logo clothing should be reserved for situations where you can afford to supply free clothing products which can be a pricier promotional product to consider as an option.  These items are best used sparingly for free giveaway prizes at trade shows, golf outings and company picnics.

If your company is in the home construction, home sales, appliance business or something of that nature than promotional household items will be a great advertisement for your company. For instance, if you are a general contractor and have just finished a job a promotional item such as a bread carving kit or knife set would be appropriate.  It is useful for their home and in direct line with the service you provided for them. 

These are just a few ways in which promotional products can be utilized in advertising your company. The ultimate decision for the promotional item best suited for your company is determined by the need and budget that is set.  Promotional products can be purchased with every budget and industry.  Another consideration is the occasion that you intend the product for.  Picnic events for employees may get by with fun, plastic Frisbees but will not be well received in corporate gift baskets.  Take some time and determine the right combination of promotional products for your company logo to adorn.