How does a company put promotional products to good use to
help grow their business? Here are a few
marketing and sales ideas on how you can make the most of promotional products
for your company.
·
Company
Logo Apparel – Wearing your company’s logo on your apparel increases
visibility. Logo apparel can be used as
part of a uniform or to boost company moral used as incentive gifts. It is also a unique way to provide a united
look during corporate outings such as company sponsored golf outings or to
company picnics.
·
As A Gift
For Purchasing – This is a very effective strategy to increase brand
recognition and in turn sales.
Promotional products can be purchased to be used as an incentive if an
item is purchased. Car dealerships add
incentives all the time. If you purchase this car before the end of the month
we will throw in a car caddy. The caddy is then used in the car, keeping the
dealership top of mind. Another thing
promotional product incentives offer is something free with an immediate
incentive if purchased immediately.
·
Mail
Incentives – Direct mail is not always the most effective promotional tool
especially when they go unread because of lack of interest to open. However paired with a promotional product
that adds interest to inquiring minds wanting to see what is included, direct
mail techniques can be effective. When
an envelope arrives at our house with a surprise inside we rip it open. Everyone loves free stuff and when it is
useful it’s even better.
·
As A Way
Of Saying Thank You – This works for customers, clients and employees. Corporate apparel with the company logo
embroidered on it is a terrific way to thank someone for a job well done, for
making a large purchase or for giving you a deal on supplies.
·
Tradeshows
and Giveaways - Promotional items are a terrific way to get your company
name out at tradeshows. One popular
method is offering a logo branded item that is larger for a raffle or
drawing. This does two things; gets you
names, addresses and phone numbers on the raffle ticket and help create
suspense and interest. Along with this
use fun trade show promotions for people to use and enjoy. Something simple like a pen or a magnet will
be used and will keep your corporate name in eye sight.
·
Sales
Calls – It is nice to have something to offer once you have met with
someone to discuss your business and what you have to offer. Traditionally business cards are left. Why not use some type of confectionery treat
behind to say thanks and to keep your visit fresh in the clients mind and set
apart from other sales people he has visit.
·
Sporting
Events – A 5k or fun run event is the perfect place to show your support
for the community while offering a useful item for participants. Water bottles, head bands, first aid kits,
sunscreen or bug spray are all promotional products that fit the event, are
useful and get your companies name in the hands of participants.
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